हाल ही में Google SEO Q&A सत्र में, खोज संबंध टीम ने व्यापार मालिकों के बीच एक आम चिंता को संबोधित किया: यह कैसे निर्धारित किया जाए कि कोई SEO एजेंसी सक्रिय रूप से आपकी साइट को अनुकूलित कर रही है या नहीं।
व्यवसाय के मालिक ने पूछा
चर्चा का संचालन एक व्यवसाय स्वामी द्वारा किया गया जिसने पूछा:
“अगर मेरे पास एक एजेंसी है जो मासिक आधार पर हमारे ऑर्गेनिक एसईओ का प्रबंधन करती है, तो मुझे कैसे पता चलेगा कि किसी ने सक्रिय रूप से अनुकूलन किया है? मुझे संदेह है कि एजेंसी ने वर्षों से ऑफ-साइट अनुकूलन नहीं किया है।”
गूगल की प्रतिक्रिया
जवाब में, सर्च रिलेशंस टीम के सदस्य जॉन म्यूएलर ने Google की मुख्य खोज सामग्री पर एक एजेंसी के साथ काम करने का अपना अनुभव साझा किया।
मुलर की सलाह के मुख्य बिंदु
- नियमित बैठकें: SEO एजेंसी के साथ उनके काम की समीक्षा करने के लिए लगातार चर्चा करें।
- प्रगति रिपोर्ट: समय के साथ साइट की प्रगति का विवरण देने वाली रिपोर्ट का अनुरोध करें।
- भविष्य की योजना: आगामी कार्य पर चर्चा करने से यह सुनिश्चित करने में मदद मिलती है कि एजेंसी आपकी आवश्यकताओं को पूरा करती है।
- ग्राहक शिक्षा: एजेंसी के प्रयासों की बेहतर सराहना करने के लिए ग्राहकों को एसईओ कार्य की बुनियादी समझ होनी चाहिए।
जबकि मोचर स्वीकार करते हैं कि बढ़ी हुई व्यस्तता के लिए दोनों पक्षों को अतिरिक्त समय की आवश्यकता होती है, म्यूएलर का मानना है कि यह प्रयास के लायक है।
यह आपको यह जांचने की अनुमति देता है कि कोई एसईओ एजेंसी आपकी आवश्यकताओं को पूरा करती है या नहीं। हालाँकि, उन्होंने कहा कि आपको एजेंसी के साथ अपने रिश्ते में कुछ भरोसे की ज़रूरत है।
एसईओ शिक्षा के लिए संसाधन
व्यवसायों को उनके एसईओ प्रयासों को प्रबंधित करने में मदद करने के लिए, म्यूएलर ने दो मूल्यवान संसाधनों की ओर इशारा किया:
- गूगल की मार्गदर्शक नियुक्ति पर एसईओ चयन प्रक्रिया में अंतर्दृष्टि प्रदान करता है।
- वेबसाइट प्रमोशन स्टार्टर मार्गदर्शक एसईओ सिद्धांतों की बुनियादी समझ प्रदान करता है।
मुलर की पूरी प्रतिक्रिया
“यह एक अच्छा सवाल है। जब हमने सर्च सेंट्रल की कुछ सामग्री के लिए एक एसईओ एजेंसी के साथ काम किया, तो वे जो काम कर रहे थे उस पर चर्चा करने, साइट प्रगति रिपोर्ट की समीक्षा करने और किसी भी आगामी काम पर चर्चा करने के लिए हमारी नियमित बैठकें हुईं। इसमें थोड़ा अधिक समय लगा। , उनसे और हम दोनों से, लेकिन मुझे यह बहुत ही व्यावहारिक लगा, मुझे लगता है कि यह आसानी से समझने में मदद करता है कि एक एजेंसी किस प्रकार का काम करेगी, ताकि आप पुष्टि कर सकें कि वे वही कर रहे हैं जो आप उनसे करने की उम्मीद करते हैं, और फिर भी। इसमें विश्वास का एक तत्व है। हमारे पास एसईओ को नियुक्त करने पर एक पेज है जिसमें कुछ अंतर्दृष्टि है, और एसईओ के लिए हमारी शुरुआती मार्गदर्शिका है, जो थोड़ा और समझा सकती है और साथ ही, शायद एसईओ उद्योग में कुछ लोग इस पर टिप्पणी कर सकते हैं कि वे कैसे हैं इससे ग्राहक को यह समझने में मदद मिलेगी कि वे अपना समय कैसे व्यतीत कर रहे हैं।”
एसईओ की भर्ती पर पिछली चर्चाएँ
म्यूएलर की यह सलाह पिछले साल शुरू की गई इसी तरह की चर्चा को प्रतिध्वनित करती है, जहां उन्होंने एसईओ सलाहकारों को नियुक्त करते समय व्यवसायों को किन बातों पर ध्यान देना चाहिए, इस पर सिफारिशें मांगी थीं।
उद्योग विशेषज्ञों के बीच बातचीत में अनुभव, अनुकूलन, पारदर्शिता और नैतिक प्रथाओं के पालन जैसे प्रमुख कारकों पर प्रकाश डाला गया।
सही एसईओ पेशेवर चुनने के बारे में अधिक जानकारी के लिए, इस चर्चा में हमारी पिछली कवरेज देखें।
वेबसाइट प्रमोशन में पेशेवर मदद की ओर कब रुख करें
उन व्यवसायों के लिए जो निश्चित नहीं हैं कि पेशेवर एसईओ सहायता कब लेनी है, यहां एक लेख है जो पांच महत्वपूर्ण स्थितियों का वर्णन करता है जो एसईओ विशेषज्ञ को नियुक्त करने को उचित ठहराते हैं।
इनमें शामिल हैं जब Google आपकी साइट को अनुक्रमित नहीं करता है, साइट माइग्रेशन या रीडिज़ाइन के दौरान, जब ऑर्गेनिक ट्रैफ़िक में काफी गिरावट आती है, मैन्युअल क्रियाओं को उलट देना, और जब वर्तमान एसईओ रणनीतियाँ परिणाम नहीं दे रही हैं।
यह जानकारी व्यवसायों को यह पहचानने में मदद करके मुलर की सलाह को पूरा करती है कि कब पेशेवर हस्तक्षेप की आवश्यकता है।
चुनिंदा छवि: YouTube.com/GoogleSearchCentral
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