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नया Google लेंस विज्ञापन AI खोज परिणामों की नकल करता है


Google के मार्केटिंग लाइव इवेंट में एक मुख्य भाषण में नए AI-संचालित विज़ुअल खोज परिणाम दिखाए गए, जिसमें ऐसे विज्ञापन शामिल थे जो उपयोगकर्ताओं को AI-सहायता खोज के संदर्भ में संलग्न करते हैं, AI-जनित खोज परिणामों और विज्ञापनों के बीच की रेखा को धुंधला कर देते हैं।

Google लेंस वास्तव में एक उपयोगी ऐप है लेकिन यह अपरंपरागत हो जाता है जहां यह एक सहायक के बीच की रेखा को धुंधला कर देता है जो उपयोगकर्ताओं की मदद करता है और शॉपिंग कार्ट तक ले जाता है। एआई के साथ संभावित ग्राहकों को आकर्षित करने का यह नया तरीका इतना आगे है कि मॉडरेटर इसे विज्ञापन भी नहीं कहता, वह इस शब्द का उपयोग भी नहीं करता है।

दृश्य खोज ट्रैफ़िक के लिए एक अवसर?

Google समूह उत्पाद प्रबंधक सिल्वेनस बेनेट ने प्रस्तुतिकरण की शुरुआत Google लेंस विज़ुअल खोज के अगले संस्करण के अवलोकन के साथ की, जो जानकारी प्रदर्शित करने और इसे कहां से खरीदना है यह ढूंढने में आपकी सहायता करने के लिए उपयोगी होगा।

सिल्वानस ने बताया कि खोज के इस नए तरीके से साइटों के लिए ट्रैफ़िक प्राप्त करने का यह एक अवसर कैसे होगा।

“…चाहे आप लेंस के साथ फोटो खींच रहे हों या अपने सोशल फ़ीड में कुछ खोजने के लिए स्क्रॉल कर रहे हों, विज़ुअल खोज आपकी नज़र में आने वाली हर चीज़ का पता लगाने के नए तरीके खोलती है, और हमने हाल ही में विज़ुअल खोज के लिए एक पुन: डिज़ाइन किए गए परिणाम पृष्ठ की घोषणा की है।

जल्द ही, केवल दृश्य मिलान के बजाय, आपको नॉलेज ग्राफ़ पर छवियों से लेकर वीडियो, वेब लिंक और तथ्यों तक विभिन्न प्रकार के परिणाम दिखाई देंगे। यह लोगों को उनकी ज़रूरत की उपयोगी जानकारी देता है और साइटों की खोज के लिए नए अवसर पैदा करता है।”

यह कहना कठिन है कि यह साइटों पर खोज ट्रैफ़िक लाएगा या नहीं और इस ट्रैफ़िक की गुणवत्ता क्या होगी। क्या वे कोई लेख पढ़ने के लिए रुकेंगे? क्या वे उत्पाद समीक्षा में शामिल होंगे?

दृश्य खोज परिणाम

सिल्वानस ने हवाई अड्डे पर सामान के दावे में किसी व्यक्ति को किसी और के बैग के साथ पकड़े जाने का एक काल्पनिक उदाहरण साझा किया है। वह बताते हैं कि व्यक्ति को बस सूटकेस की एक तस्वीर लेनी होगी और Google लेंस उन्हें सीधे खरीदारी के विकल्पों पर ले जाएगा।

Google लेंस विज़ुअल खोज के शीर्ष पर एक शॉपिंग विज्ञापन का स्क्रीनशॉट

वो समझाता है:

“कोई शब्द नहीं, कोई समस्या नहीं। बस लेंस खोलें, एक त्वरित फोटो खींचें और आपको तुरंत खरीदारी के विकल्प दिखाई देंगे।

और पहली बार, शॉपिंग विज्ञापन संबंधित खोजों में परिणामों के शीर्ष पर दिखाई देंगे, जहां कोई व्यवसाय वह पेशकश कर सकता है जो उपभोक्ता ढूंढ रहा है।

इससे उन्हें आसानी से कोई चीज़ खरीदने में मदद मिलेगी जो उनका ध्यान खींचती है।”

ये खोज परिणामों के शीर्ष पर छवि-भारी खरीदारी विज्ञापन हैं, और यह जितना कष्टप्रद है, यह “अगले स्तर” विज्ञापन के करीब नहीं आता है जो Google के दृश्य खोज के नए संस्करण के साथ आता है जहां Google भुगतान प्रचार प्रस्तुत करता है एआई सहायक का संदर्भ।

इंटरैक्टिव खोज के साथ खरीदारी

निम्नलिखित सिल्वेनस एक एआई-आधारित विज्ञापन फॉर्म का वर्णन करता है जो सीधे खोज के भीतर होता है। लेकिन वह इसे विज्ञापन नहीं कहते. वह विज्ञापन शब्द का प्रयोग भी नहीं करते। उनका सुझाव है कि एआई खोज अनुभव का यह नया रूप आपूर्ति से कहीं अधिक है, उन्होंने कहा कि “यह एक अनुभव है।”

विज्ञापन शब्द का उपयोग न करना उनका सही है क्योंकि वह जो वर्णन करते हैं वह विज्ञापन से कहीं आगे जाता है और कृत्रिम बुद्धिमत्ता संचालित ऑफ़र, भुगतान किए गए ऑफ़र के संदर्भ में खोज और विज्ञापन के बीच की रेखाओं को धुंधला कर देता है।

सिल्वेनस बताते हैं कि खरीदारी अनुभव का यह नया रूप कैसे काम करता है:

“और फिर एक ऐसी दुनिया की कल्पना करें जहां हर खोज विज्ञापन एक प्रस्ताव से कहीं अधिक है। यह एक अनुभव है। यह आपके लिए अपने ग्राहकों से सीधे जुड़ने का एक नया तरीका है। और हम विभिन्न क्षेत्रों में एआई-आधारित अनुशंसाओं के साथ खोज विज्ञापनों का परीक्षण कर रहे हैं। इसलिए मैं आपको एक उदाहरण दिखाना चाहता हूं जो जल्द ही लाइव होगा और जब हम खरीदारी करेंगे तो आप और भी अधिक देखेंगे।”

वह किसी ऐसे व्यक्ति के उदाहरण का उपयोग करता है जिसे अपने फर्नीचर को कुछ महीनों के लिए संग्रहीत करने की आवश्यकता होती है और वह अल्पकालिक भंडारण खोजने के लिए Google की ओर रुख करता है। वह जो वर्णन करता है वह अल्पकालिक स्थानीय भंडारण के लिए एक क्वेरी है जो “गतिशील विज्ञापन अनुभव” में बदल जाती है जो खोजकर्ता को पैकिंग आपूर्ति को अपनी शॉपिंग कार्ट में डालने के लिए प्रेरित करती है।

उन्होंने बताया कि यह कैसे काम करता है:

“आप अल्पकालिक भंडारण की तलाश में हैं और आपको अतिरिक्त स्थान भंडारण के लिए एक विज्ञापन दिखाई देता है। अब आप एक नए गतिशील विज्ञापन अनुभव पर क्लिक कर सकते हैं।

आप अपने घर के विभिन्न कमरों की तस्वीरें चुन सकते हैं और अपलोड कर सकते हैं, दिखा सकते हैं कि आपके पास कितना फर्नीचर है, और फिर Google की मदद से अतिरिक्त भंडारण स्थान, एआई आपके सत्यापन के लिए आपके सभी सामानों का विवरण तैयार करता है। आपको भंडारण इकाई के सही आकार और प्रकार और यहां तक ​​कि काम पूरा करने के लिए आपको कितने पैकिंग उपकरण की आवश्यकता है, इसकी अनुशंसा मिलती है। फिर आप लेनदेन पूरा करने के लिए वेबसाइट पर जाएं।

और यह सहायक विज्ञापन की परिभाषा को अगले स्तर पर ले जाता है। यह आपके सामान को भौतिक रूप से उठाने और उसे स्थानांतरित करने के अलावा सब कुछ करता है, जो अच्छा है।”

चरण 1: अल्पकालिक भंडारण की तलाश करें

ऊपर दिया गया स्क्रीनशॉट एक विज्ञापन दिखाता है, जिस पर क्लिक करने पर, उपयोगकर्ता को एआई-सहायता प्राप्त खोज की तरह दिखता है, लेकिन वास्तव में यह एक इंटरैक्टिव विज्ञापन है।

चरण 2: “एआई असिस्ट” के लिए चित्र अपलोड करें

ऊपर दी गई छवि एआई-सहायता प्राप्त खोज के संदर्भ में प्रदर्शित एक विज्ञापन का स्क्रीनशॉट है। दूसरे संदर्भ में विज्ञापन छिपाना विज्ञापन के पीछे वही सिद्धांत है जहां एक विज्ञापन एक लेख के रूप में छिपा होता है। वाक्यांश “कृत्रिम बुद्धिमत्ता को भारी काम करने दें” और “कृत्रिम बुद्धिमत्ता-आधारित अनुशंसाएँ” किसी विज्ञापन के वास्तविक संदर्भ को छिपाने वाली कृत्रिम बुद्धिमत्ता खोज का संदर्भ बनाते हैं।

चरण 3: अपलोड करने के लिए चयनित छवियां

ऊपर दिया गया स्क्रीनशॉट दिखाता है कि कैसे एक उपयोगकर्ता एआई-संचालित खोज ऐप के संदर्भ में एआई-संचालित विज्ञापन पर एक छवि अपलोड करता है।

“ऐप” शब्द से पता चलता है कि यह एक विज्ञापन है

एक इंटरैक्टिव विज्ञापन का स्क्रीनशॉट जो शब्दों के साथ खुद को एक ऐप के रूप में पहचानता है

ऊपर एक स्क्रीनशॉट है कि कैसे एक उपयोगकर्ता विज़ुअल सर्च इंजन के संदर्भ में एआई-संचालित इंटरैक्टिव विज्ञापन पर एक छवि अपलोड करता है, जिसमें “ऐप” शब्द का उपयोग करके इस भ्रम को बढ़ावा दिया जाता है कि उपयोगकर्ता एक ऐप के साथ इंटरैक्ट कर रहा है, न कि किसी विज्ञापन के साथ।

अपलोड प्रक्रिया विज्ञापन संदर्भ को छिपा देती है

एक इंटरैक्टिव विज्ञापन का स्क्रीनशॉट जो खुद को एक विज्ञापन के रूप में छिपाने के लिए एआई सहायक के संदर्भ का उपयोग करता है

वाक्य “जेनरेटिव एआई प्रायोगिक है” इस भ्रम में योगदान देता है कि यह एआई-सहायता प्राप्त खोज है।

चरण 4: अपलोड की पुष्टि करें

चरण 4 में, “ऐप” विज्ञापन का उद्देश्य यह पुष्टि करना है कि एआई ने भंडारण में रखे जाने वाले फर्नीचर की सही पहचान की है।

चरण 5: एआई “सिफारिशें”

ऊपर दिया गया स्क्रीनशॉट “एआई अनुशंसाएँ” दिखाता है जो खोज परिणामों की तरह दिखती हैं।

अनुशंसाएँ विज्ञापन इकाइयाँ हैं

ये अनुशंसाएँ वास्तव में विज्ञापन इकाइयाँ हैं, जिन पर क्लिक करने पर, उपयोगकर्ता को “अतिरिक्त स्थान भंडारण” शॉपिंग साइट पर ले जाया जाता है।

चरण 6: खोजकर्ता विज्ञापनदाता की वेबसाइट पर जाता है

सीमाओं को धुंधला करना

Google के मुख्य वक्ता ने कृत्रिम बुद्धिमत्ता-सहायता प्राप्त खोज में सशुल्क उत्पाद सुझावों के एकीकरण का वर्णन किया है। इस प्रकार का विज्ञापन इतनी दूर चला गया है कि Google इसे विज्ञापन भी नहीं कहता है और यह सही भी है, क्योंकि यह जो करता है वह AI-सहायता प्राप्त खोज और विज्ञापन के बीच की रेखा को धुंधला कर देता है। किस बिंदु पर सहायक AI खोज केवल सशुल्क ऑफ़र देने के लिए AI का उपयोग करने का एक मंच बन जाती है?

32 मिनट पर मुख्य वक्ता देखें

शटरस्टॉक/लजुपको स्मोकोवस्की द्वारा प्रदर्शित छवि

ibnkamal
ibnkamalhttps://iseotools.me
Wasim Ibn Kamal | founder of iseotools.me, newslike.site and healtinfo.space | A developer and UI/UX designer. Cluster-notes.blogspot.com and tsbdu.blogspot.com are two of my blogs.

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  39. 미국 최대 음악 축제인 코첼라 무대에 선 K팝 그룹 ‘르세라핌’의 무대를 두고 ‘가창력 논란’이 불거졌습니다.전문가들은 안정적인 무대를 위해 더 세밀한 노력이 필요하다고 지적합니다.이경국 기자입니다.매년 4월 미국 캘리포니아주 콜로라도 사막에서 열리는 대형 음악 축제 ‘코첼라’.해마다 20만 명 이상이 모이는 미국 최대 규모의 행사인 데다,K팝 그룹에게는 전 세계 음악 관계자들로부터 스타성을 평가받는 중요한 시험대이기도 합니다.데뷔 2년을 앞둔 그룹 ‘르세라핌’이 현지 시각으로 지난 13일, 이 ‘꿈의 무대’에 입성했습니다.역대 K팝 아티스트 가운데 최단기간입니다.’르세라핌’은 미공개 신곡을 포함해 40분간 총 10곡의 무대를 선보였는데,이를 두고 뜻밖의 논쟁이 벌어졌습니다.”공연 내내 모든 관객을 춤추게 했다”는 등의 긍정적 평가도 있었던 반면,SNS에서는 불안한 호흡과 음 이탈 등 가창력에 대한 따가운 비판이 쏟아진 겁니다.특히 지난해 코첼라 무대에 올라 호평을 받았던 블랙핑크와의 비교가 이어졌고,멤버 사쿠라가 ‘누군가에겐 미숙해 보일지 모르지만, 우리가 보여 준 무대 중 최고의 무대였다’는 글을 올리며 논란은 커졌습니다.전문가들은 돌발 상황이 벌어질 수 있는 대형 야외무대에서 격한 안무까지 소화해야 했던 만큼,안정적인 무대를 꾸리기 위한 세밀한 곡 배분과 기획이 아쉽다고 지적합니다.논란이 계속되는 가운데, ‘르세라핌’은 현지시각으로 오는 20일 다시 한 번 코첼라 무대에 오릅니다.YTN 이경국입니다.영상편집 : 신수정그래픽 : 이원희※ ‘당신의 제보가 가 됩니다’ YTN 검색해 채널 추가

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