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Google के CEO ने खोज ट्रैफ़िक पर AI के प्रभाव के बारे में चिंताओं को संबोधित किया


हाल ही में एक साक्षात्कार में, Google के सीईओ सुंदर पिचाई ने खोज परिणामों में कंपनी के कृत्रिम बुद्धिमत्ता के कार्यान्वयन पर चर्चा की और इंटरनेट ट्रैफ़िक पर इसके संभावित प्रभाव के बारे में विज्ञापनदाताओं और वेबसाइट मालिकों की चिंताओं को संबोधित किया।

Google खोज में AI पर पृष्ठभूमि

Google धीरे-धीरे एकीकृत हो रहा है एआई ने सिंहावलोकन उत्पन्न किया और उसके खोज परिणामों का सारांश।

इन AI समीक्षाओं का उद्देश्य उपयोगकर्ताओं को खोज पृष्ठ पर पहले से ही त्वरित उत्तर और संदर्भ प्रदान करना है। तथापि, प्रकाशक डरे हुए हैं यह वेबसाइट क्लिक-थ्रू दरों को नाटकीय रूप से कम कर सकता है।

पिचाई का दावा है कि AI ट्रैफ़िक चला रहा है

चिंताओं के बावजूद, पिचाई ने इस बारे में आशावादी दृष्टिकोण बनाए रखा कि कृत्रिम बुद्धिमत्ता लंबे समय में इंटरनेट पारिस्थितिकी तंत्र को कैसे प्रभावित करेगी।

वह बताता है कगार:

“मैं आशावादी हूं। अनुभवजन्य रूप से, इन वर्षों में हमने जो देखा है वह यह है कि मानवीय जिज्ञासा असीमित है।”

Google सीईओ ने दावा किया कि कंपनी का आंतरिक डेटा एआई अवलोकन के साथ उपयोगकर्ता की बढ़ती व्यस्तता को दर्शाता है, जिसमें नियमित खोज परिणामों की तुलना में इन पूर्वावलोकन में लिंक पर उच्च क्लिक-थ्रू दर भी शामिल है।

पिचाई ने कहा:

“जब आप संदर्भ देते हैं, तो यह लोगों को विभिन्न प्रकार की शाखाओं, छलाँगों, बिंदुओं से अवगत कराता है, और इसलिए वे अधिक संलग्न होते हैं। तो वास्तव में, यही समय के साथ विकास को प्रेरित करता है।”

दुर्भाग्य से, पिकाही ने इस दावे का समर्थन करने के लिए विशिष्ट मेट्रिक्स प्रदान नहीं किए।

उपयोगकर्ता अनुभव और वेबसाइट मालिकों के हितों के बीच संतुलन

एक बयान में, पिचाई का दावा है कि Google उपयोगकर्ता की अपेक्षाओं को पूरा करने और साइट पर ट्रैफ़िक भेजने के बीच संतुलन बनाने की कोशिश करता है:

“मैं खोज निर्माण अनुभव के माध्यम से पिछले वर्ष की हमारी यात्रा को देखता हूं, और मैंने पाया है कि हम लगातार उन दृष्टिकोणों को प्राथमिकता दे रहे हैं जो उपयोगकर्ता की अपेक्षाओं को पूरा करते हुए अधिक ट्रैफ़िक भेजेंगे।

… हमें सुखद आश्चर्य यह है कि लोग अधिक शामिल हैं, और इससे समय के साथ गुणवत्तापूर्ण सामग्री में और अधिक वृद्धि होगी।”

जब इस बात के वास्तविक साक्ष्य के लिए दबाव डाला गया कि कुछ साइटें महत्वपूर्ण ट्रैफ़िक खो रही हैं, तो पिचाई ने व्यक्तिगत मामलों से व्यापक निष्कर्ष निकालने के प्रति आगाह किया।

उन्होंने तर्क दिया कि Google ने पिछले दशक में इंटरनेट पारिस्थितिकी तंत्र को अधिक ट्रैफ़िक प्रदान किया है।

पिचाई का मानना ​​है कि जिन साइटों पर ट्रैफ़िक कम हो रहा है, वे “बीच में मौजूद एग्रीगेटर” हैं।

उन्होंने कहा:

“हमारे दृष्टिकोण से, जब मैं ऐतिहासिक रूप से देखता हूं, यहां तक ​​कि पिछले दशक में भी, हमने पारिस्थितिकी तंत्र को अधिक ट्रैफ़िक प्रदान किया है, और हमने उस विकास को आगे बढ़ाया है।

विडंबना यह है कि कई बार हमने छोटी साइटों पर अधिक ट्रैफ़िक भेजने के लिए परिवर्तन किए हैं। उनमें से कुछ साइटें जो बहुत अधिक शिकायत करती हैं वे बीच में मौजूद एग्रीगेटर हैं।

तो क्या ट्रैफ़िक उस रेस्तरां की ओर जाना चाहिए जिसने अपने मेनू और सामग्री के साथ एक वेबसाइट बनाई है या उन लोगों की ओर जो उन रेस्तरां के बारे में लिखते हैं? ये गहरे सवाल हैं. मैं यह नहीं कह रहा कि कोई सही उत्तर है।”

वेबसाइट मालिकों और एसईओ पेशेवरों के लिए टेकअवे

एसईओ समुदाय के लोगों के लिए, पिचाई की टिप्पणियाँ Google की रणनीति और परिप्रेक्ष्य में अंतर्दृष्टि प्रदान करती हैं, लेकिन उन्हें कुछ हद तक संदेह की दृष्टि से देखा जाना चाहिए।

जबकि सीईओ ने एआई के प्रभाव की एक गुलाबी तस्वीर पेश की, उनके दावों का समर्थन करने के लिए ठोस डेटा की कमी थी, प्रकाशकों को अपने ट्रैफ़िक पर एआई समीक्षाओं के वास्तविक प्रभावों का आकलन करने के लिए अपने विश्लेषण की बारीकी से निगरानी करनी चाहिए।

जैसे-जैसे Google खोज में AI सुविधाओं को जारी करना जारी रखता है, इस मुद्दे पर अभी भी विवाद सुलझ नहीं पाया है।

पिचाई के आशावाद को छोड़कर, इंटरनेट पारिस्थितिकी तंत्र पर एआई का वास्तविक प्रभाव देखा जाना बाकी है। फिलहाल, वेबसाइट मालिकों और एसईओ पेशेवरों को इस तेजी से बदलते परिदृश्य में अपनी चिंताओं के बारे में सतर्क, अनुकूलनीय और मुखर रहना चाहिए।


फ़ीचर्ड छवि: मोहम्मद अलीमाकी/शटरस्टॉक

ibnkamal
ibnkamalhttps://iseotools.me
Wasim Ibn Kamal | founder of iseotools.me, newslike.site and healtinfo.space | A developer and UI/UX designer. Cluster-notes.blogspot.com and tsbdu.blogspot.com are two of my blogs.

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