Google के गैरी इलिस ने देश-स्तरीय डोमेन नामों का उपयोग करने वाली साइटों को दी गई रैंकिंग प्राथमिकता के बारे में एक प्रश्न का उत्तर दिया और बताया कि इसकी तुलना गैर-देश डोमेन नामों से कैसे की जाती है। यह प्रश्न SEO ऑफिस आवर्स पॉडकास्ट पर आया।
सीसीटीएलडी उर्फ देश कोड डोमेन नाम
देश-विशिष्ट डोमेन नामों को सीसीटीएलडी (सीकंट्री कोड टॉप लेवल डोमेन) कहा जाता है। ये ऐसे डोमेन नाम हैं जो विशिष्ट देशों पर केंद्रित हैं। इन ccTLD के उदाहरण हैं .de (जर्मनी), .in (भारत) और .kr (कोरिया)। इस प्रकार के डोमेन नाम विशिष्ट भाषाओं पर लक्षित नहीं होते हैं, वे केवल किसी विशेष देश के इंटरनेट उपयोगकर्ताओं पर लक्षित होते हैं।
कुछ सीसीटीएलडी को रैंकिंग उद्देश्यों के लिए Google द्वारा ऐसे माना जाता है जैसे कि वे सामान्य जेनेरिक टॉप-लेवल डोमेन (जीटीएलडी) हों, जो गैर-देश-विशिष्ट डोमेन हैं। एक लोकप्रिय उदाहरण .io है, जो तकनीकी रूप से एक ccTLD (ब्रिटिश हिंद महासागर क्षेत्र से संबंधित) है, लेकिन इसके उपयोग के तरीके के कारण, Google इसे एक नियमित gTLD (जेनेरिक शीर्ष-स्तरीय डोमेन) की तरह मानता है।
सीसीटीएलडी के लिए उन्नयन
गैरी इलिस ने जिस प्रश्न का उत्तर दिया वह सीसीटीएलडी को दी गई रैंकिंग को बढ़ावा देने के बारे में था।
यह प्रश्न है:
“जब कोई कोरियाई व्यक्ति Google पर कोरियाई भाषा में खोज करता है, तो क्या com.kr डोमेन या .com डोमेन बेहतर काम करता है?”
गैरी एलिस ने उत्तर दिया:
“अच्छा सवाल है। सामान्य तौर पर, स्थानीय डोमेन नाम, आपके मामले में .kr, बेहतर प्रदर्शन करते हैं क्योंकि Google खोज उपयोगकर्ता के लिए स्थानीय सामग्री को बढ़ावा देती है।”
बहुत से लोग किसी विशिष्ट देश में बेहतर रैंक करना चाहते हैं और ऐसा करने का सबसे अच्छा तरीका किसी देश विशिष्ट डोमेन नाम को पंजीकृत करना है। Google इसे उन अन्य साइटों की तुलना में रैंकिंग में बढ़ावा देगा जो विशेष रूप से किसी विशिष्ट देश को लक्षित नहीं कर रही हैं।
गैरी ने .com, .net इत्यादि जैसे सामान्य शीर्ष-स्तरीय डोमेन (gTLD) पर ccTLD के प्रचार को समझाते हुए अपना उत्तर जारी रखा।
यह गैरी की व्याख्या है:
“इसका मतलब यह नहीं है कि एक कॉम डोमेन अच्छा नहीं कर सकता, यह कर सकता है, लेकिन आमतौर पर .kr की उपयोगिता थोड़ी अधिक है, हालांकि बहुत अधिक नहीं।”
देश कोड बनाम कोड भाषा
अंत में, गैरी ने उल्लेख किया कि किसी उपयोगकर्ता की भाषा को लक्षित करने से डोमेन नाम की तुलना में अधिक प्रभाव पड़ता है।
उन्होंने अपना उत्तर जारी रखा:
“यदि किसी वेबसाइट की भाषा उपयोगकर्ता की क्वेरी की भाषा से मेल खाती है, तो संभवतः इसका प्रभाव डोमेन नाम से भी अधिक होता है।”
भाषा लक्ष्यीकरण का लाभ यह है कि साइट इस बात की परवाह किए बिना सक्षम है कि उपयोगकर्ता किस देश से खोज कर रहा है, जबकि शीर्ष-स्तरीय डोमेन नाम का देश कोड देश को लक्षित करता है।
गैरी ने इस बात का उल्लेख नहीं किया कि सीसीटीएलडी का उपयोग करने से खोजकर्ताओं में यह विश्वास पैदा हो सकता है कि उनका देश उस देश से मेल खाता है जिसे डोमेन नाम लक्षित कर रहा है और इस प्रकार Google खोजकर्ता जियोकोडिंग का उपयोग करने वाले खोज परिणाम पर क्लिक करने के लिए अधिक इच्छुक हो सकते हैं। सीसीटीएलडी.
यदि कोई उपयोगकर्ता कोरिया में है तो उन्हें लग सकता है कि .kr डोमेन विशेष रूप से उनके लिए है। यदि खोजकर्ता ऑस्ट्रेलिया में है तो उन्हें .au डोमेन नाम पर क्लिक करने की अधिक इच्छा हो सकती है।
3:35 मिनट से पॉडकास्ट उत्तर सुनें:
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